Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

Identifying the combinations of motivations and emotions for creating satisfied users in SNSs: An fsQCA approach     

《International Journal of Information Management》2020

Social Networking Sites (SNSs) play an important role in our daily lives and the number of their users increases regularly. To understand how users can be satisfied in the complex digital environment of SNSs, this study examines how motivations and emotions combine with each other to explain high satisfaction. Users’ motivations comprise four attributes, entertainment, information, social-psychological, and convenience. Emotions are divided into their two main categories, that is positive and negative emotions. We draw on complexity and configuration theories, present a conceptual model along with propositions and perform a fuzzy-set qualitative comparative analysis (fsQCA). Through an empirically study with 582 SNSs users, we present eight combinations (configurations) of motivations and emotions that lead to high satisfaction, which highlight the role of high convenience, followed by entertainment and information motivations in being satisfied with SNSs. High satisfaction can be achieved both when positive and negative emotions are high and low, depending on how they combine users’ motivations. None of the factors are indispensable to explain high satisfaction on their own, instead they are insufficient but necessary parts of the causal combinations that explain high satisfaction. This study contributes in SNSs literature by extending current knowledge on how motivations and emotions combine to increase satisfaction, and by identifying specific patterns of users for whom these factors are important and influence greatly their satisfaction.  相似文献   

Promoting students’ social behavior in primary education through Success for All lessons     

《Studies in Educational Evaluation》2020

Success for All (SfA) is a comprehensive school reform program with a strong emphasis on cooperative learning that aims to improve students’ social emotional learning alongside students’ cognitive learning. In the present study it was examined whether SfA led to improved students’ social behavior in Grade 1–3 of primary education. Peer sociometric data was collected for 974 students aged 6–9. Using multivariate multilevel analysis we found no significant effect of SfA on students’ pro- and antisocial behavior over time. However, a significant interaction effect was found showing that antisocial behavior of students from disadvantaged backgrounds decreased in the intervention condition in Grade 2. This is a promising finding given that the SfA program was especially developed for schools serving large numbers of disadvantaged students. Implications of the study are described.  相似文献   

Teaching for social justice: A research synthesis on Asian American and Pacific Islander teachers in U.S. schools     

《Teaching and Teacher Education》2020

This article examines social justice in teaching and teacher education with a focus on the experiences, pedagogies, and instructional practices of Asian American and Pacific Islander (AAPI) teachers. We synthesized 37 peer-reviewed research publications on AAPI teachers’ experiences and contributions to diversity and social justice. The results show AAPI teachers disrupting Whiteness through beliefs, pedagogies, and practices that value multiple perspectives and marginalized voices. Policy implications include supporting cultural and linguistic diversity in teacher education programs and schools and providing opportunities for teachers to engage in critical praxis regarding their racial identities and issues of equity in education.  相似文献   

民国时期南京国民政府推行武术教育工作机制及启示     

刘帅兵  支川 《南京体育学院学报(社会科学版)》2021,35(3):83-91

教育是国家高质量发展的基石，国家是教育事业的推行者。国家对武术教育发展具有最宏观、 最基本的调控，社会力量群策群力的柔性参与，能与之达到刚柔相济、琴瑟共鸣之效果。民国时期南京国民政府在推行武术教育工作中，契合了当时的政治、教育、文化等因素，同时也获得了政治、教育、文化的时代动因。在特定的时代、文化、权力、环境中，南京国民政府、社会精英、社会组织三者相辅相成形成联动机制，在推行武术教育中发挥着协同作用。给予新时代推行武术教育的启示：推行武术教育应契合政治、教育、文化等时代动因；强化学校武术与民间武术的联动；构建政府主导、社会力量参与的新局面。 以期形成全社会共同参与的武术教育治理新格局。  相似文献   

The influence of maltreatment history and out-of-home-care on children’s language and social skills     

《Child abuse & neglect》2018

This study examined the extent to which maltreatment history and the characteristics of out-of-home care correlated with the language and social skills of maltreated children. Participants in this study were 82 maltreated children aged between 5 and 12 years of age. All children were residing with state-designated carers in out-of-home-care. The children were presented with standardised tests assessing language and social skills. Results showed that the sample performed significantly below the normative mean on both tests. Correlation analyses showed social skills, but not language skills were correlated with aspects of maltreatment history. The education level of the state-designated carer/s was correlated with the children's language skills; higher education level was associated with higher language skills. The study provides evidence that at the group level, language and social skills are poor in maltreated children. However, gains in language skills might be made via the out-of-home-care environment. Improvements in the social skills of maltreated children may require additional support.  相似文献   

Questioner or question: Predicting the response rate in social question and answering on Sina Weibo     

Bernard J. Jansen 《Information processing & management》2018,54(2):159-174

With the noted popularity of social networking sites, people increasingly rely on these social networks to address their information needs. Although social question and answering is potentially an important venue seeking information online, it, unfortunately, suffers from a problem of low response rate, with the majority of questions receiving no response. To understand why the response rate of social question and answering is low and hopefully to increase it in the future, this research analyzes extrinsic factors that may influence the response probability of questions posted on Sina Weibo. We propose 17 influential factors from 2 different perspectives: the content of the question, and the characteristics of the questioner. We also train a prediction model to forecast a question's likelihood of being responded based on the proposed features We test our predictive model on more than 60,000 real-world questions posted on Weibo, which generate more than 600,000 responses. Findings show that a Weibo's question answerability is primarily contingent on the questioner versus the question. Our findings indicate that using appreciation emojis can increase a question's response probability, whereas the use of hashtags negatively influences the chances of receiving answers. Our contribution is in providing insights for the design and development of future social question and answering tools, as well as for enhancing social network users’ collaboration in supporting social information seeking activities.  相似文献   

档案学精品资源共享课建设的现状、要求与路径——以广西民族大学为例     

陈勇  王瀚 《档案管理》2020,(3):112-114

档案学精品资源共享课建设应按照高质量的要求,建设"一流的教师队伍、一流的教学内容、一流的教学方法、一流的教材、一流的教学管理",实现优质的网络教学资源共享,促进档案学专业建设,提高教学和人才培养质量。  相似文献   

用户动机视角下的Altmetrics指标研究     

刘晓娟  王晨琳 《图书情报知识》2020,(3):63-70,96

[目的/意义]从用户动机视角对Altmetrics指标的本质和价值进行分析,使Altmetrics的应用更为科学合理。[研究设计/方法]首先对相关文献中的动机进行组织提炼与规范化表述。在此基础上引入用户行为理论解释和分析用户动机体现的指标价值。再选取Twitter提及量指标,使用内容分析法进行案例研究。[结论/发现]提炼出19种用户动机,其中有6种动机会降低指标应用价值。[创新/价值]探索Altmetrics数据的产生机制,在一定程度上回答了Altmetrics指标可用性问题。  相似文献   

Social network data to alleviate cold-start in recommender system: A systematic review     

Lesly Alejandra Gonzalez Camacho  Solange Nice Alves-Souza 《Information processing & management》2018,54(4):529-544

Recommender Systems are currently highly relevant for helping users deal with the information overload they suffer from the large volume of data on the web, and automatically suggest the most appropriate items that meet users needs. However, in cases in which a user is new to Recommender System, the system cannot recommend items that are relevant to her/him because of lack of previous information about the user and/or the user-item rating history that helps to determine the users preferences. This problem is known as cold-start, which remains open because it does not have a final solution. Social networks have been employed as a good source of information to determine users preferences to mitigate the cold-start problem. This paper presents the results of a Systematic Literature Review on Collaborative Filtering-based Recommender System that uses social network data to mitigate the cold-start problem. This Systematic Literature Review compiled the papers published between 2011–2017, to select the most recent studies in the area. Each selected paper was evaluated and classified according to the depth which social networks used to mitigate the cold-start problem. The final results show that there are several publications that use the information of the social networks within the Recommender System; however, few research papers currently use this data to mitigate the cold-start problem.  相似文献